JANUARY/ FEBRUARY 2019
Cold Weather Purchasing
As winter rolls in we asked consumers for feedback on how they keep warm in the cold. We also asked how eco issues factor into purchasing decisions, and how inclined they are to purchase used gear and to shop at consignment shops. Ninety-five percent say they’d consider buying used gear.
Consumers Cast Their Vote
This election season, we asked consumers to cast their vote… about outdoor brands, retailers, technologies, trends, gamechangers and more. As brands and retailers become more bold in stating their political stances, we asked consumers how they felt about political branding.
Shopping Habits of The Outdoor Consumer
It’s likely not a surprise that brands are important to outdoor consumers. They buy brands that perform and that have name recognition. But that’s only part of the picture.
Why They Buy What They Buy?
Cracking the code of why some consumers prefer to shop online and others prefer to shop in-store is top priority for retailers. As the results of our latest outdoor consumer survey reveal, several factors play a part.