“The hang tags explain some of the key components in the garment.” Male / 25
“Sometimes an outside label is modern and fun. Also, the care needs to be clear as my children and husband also do the wash. If a product will be ruined in the dryer, the tag NEEDS to be clear.” Female / 42
“It helps provide information on what is unique about the product and helps in comparison shopping.” Female / 35
“It tells me if it would work for my sport.” Male / 18
“Knowing the material or mix of materials is important to me - how it is going to feel on my skin, how it needs to be washed, etc.” Male / 44
“If it’s hard to clean it’s not something I want to buy.” Female / 19
“Different brands often have different brand names for very similar technology used by other brands. I look at the hang tags to try to understand the specific brand technology and what it provides.” Male / 40
“It does affect my decision if it’s a brand I’m not familiar with. Just like every product these days, consumers like to know the story.” Female / 40
“It helps me determine if there’s ‘more than meets the eye’ to this product, such as additional features that I should be aware of.” Male / 39
“I always look at laundering and content.” Female / 27
“I am more likely to buy something with Gore-Tex, that is waterproof, and well lined but I do not look at the care label before buying.” Female / 29
“I want something that meets my expectations.” Female / 38
“I like to know the sourcing of the garments and how it washes. If it’s too hard, then I won’t buy.” Male / 28