March / April 2019
Consumers & The Retail Experience

How consumers decide what to buy and where to buy it is the focus of the research. We asked them about a variety of topics, ranging from online reviews and retailers’ social media presence to how much they think same-day delivery should cost and whether they “require” a discount in order to buy a product in a store.

December 2018 - Q4
What Consumers Say About Innovation

Innovation is a topic that those who work in the sporting goods industry talk about a lot. Innovation at retail. Innovation in products. But what do consumers think?

August 2018 - Q3
Understanding The Modern Sports Fan

When it comes to their attitudes as sports fans, American consumers prefer pro sports over college and rate football as their top spectator sport. And, while millennials make (slightly) different choices when it comes to rooting for teams...