Latest Consumer Surveys
Trend Insight Consumer is a feature within Formula4 Media Publications that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of enthusiasts.
Sports Insight - March / April 2019
Consumers & The Retail Experience
How consumers decide what to buy and where to buy it is the focus of the research. We asked them about a variety of topics, ranging from online reviews and retailers’ social media presence to how much they think same-day delivery should cost and whether they “require” a discount in order to buy a product in a store.
Footwear Insight - March / APRIL 2019
Vegan Footwear / Buying for Kids
We asked consumers to weigh in on their purchasing habits. When it comes to their kids’ shoes, parents let us know they have two main requirements: The shoes need to fit (59 percent said it was important to them that their child’s foot be measured during the shopping process) and they need to last (in the comments, “durability” came up again and again.)
Outdoor Insight - JANUARY / FEBRUARY 2019
Cold Weather Purchasing
As winter rolls in we asked consumers for feedback on how they keep warm in the cold. We also asked how eco issues factor into purchasing decisions, and how inclined they are to purchase used gear and to shop at consignment shops. Ninety-five percent say they’d consider buying used gear.
Textile Insight - March / April 2019
Making Purchases Mindfully
Consumer curiosity on where and how products are manufactured is ushering in new purchasing habits based on heightened social awareness combined with a desire to practice a more sustainable lifestyle. Evidence of this trend is reflected clearly in the relevancy of shopping locally.
Key Take Aways - Sports & Footwear Apparel
Style is important to consumers, but make no mistake, when it comes to active apparel and footwear, performance is exceedingly important, too. And when consumers buy activity-specific footwear, they are planning to wear it for both casual and athletic purposes.