Cold Weather Purchasing
COMMENTS
“Tough question. It really depends on wind conditions, temperature and precipitation. I live in Maine and I never go anywhere without a waterproof layer. Summer or winter. My mid-layer has become very important for regulating heat.” Male / 60
“The outer layer is very critical as conditions may change quickly. A proper water and wind repellent layer that can be removed and reapplied quickly is best as conditions and body temperature changes.” Male / 47
“Though all are important to make the system work, I focus on the base layer to ensure proper moisture-wicking away from the skin.” Male / 48
“The base layer sets the stage for everything else. If you are not warm and protected at the core, you won’t be warm or appropriately protected at any other level.” Female / 47
“Base layers are most important unless it’s extreme weather then the outer layer is more important – being waterproof or windproof.” Male / 38
What does the term “greenwashing” mean to you?
“When a company tries to make something seem environmentally friendly, but it might not really be.” Male / 38
“When an organization tries to make themselves look more environmentally friendly by spreading misinformation.” Female / 30
“Washing laundry in colder water.” Female / 33
“Cleaning that doesn’t impact the environment.” Female / 38
“Making a product or service seem more environmentally responsible than it actually is.” Female / 28
“False advertising to make their products or services seem more eco-friendly.” Male / 41
“A story about a product that makes it sound green, but it’s either not or it’s not a unique property.” Female / 40
“Using environmentally friendly soap.” Male / 46
“Non-detergent wash.” Male 41
“Pretending to be environmentally conscious to get people to buy your product.” Female / 40
“I hadn’t heard the term until just now and looked it up. I believe there is a significant amount of it happening... corporate greed and ignorance.” Female / 49
“Faking like you are about the environment and attempting to use that to sell product.” Male / 28
“Companies claiming to be green or environmentally friendly when in practice they aren’t.” Male / 26
“Adding supposed environmentally beneficial attributes to a product that are nebulous or unfounded.” Male / 51
“Less water, less soap, less energy.” Male / 38
“Marketing your product as eco-friendly when it isn’t.” Female / 38