Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

What was the best fitness-related item you purchased in 2020 and what made it so significant?


Beanie and ear warmer to play golf in. Game changer when it’s cold out and you are trying to play a round of golf! Thick and insulated keeping your ears and head warm!
Male 29

My plug-in headlamp that I can charge from my iPhone chord. I run so early in the AM, so always having a charged headlamp has been key this past year! Female 36

I recently purchased the best fitting sports bra I’ve ever owned Female 35

Jump rope - portable can use it anywhere. Male 39

Wireless earbuds. Life-changing. Female 51


My treadmill. I was able to use it through the pandemic and do not have to worry about social distancing or a mask.
Female 36

Stand up paddle board. I used it 5x a week, and it naturally allowed for social distancing. Female 28

Insect-shield tech tee for repelling insects while in the kayak. Male 48

A golf push cart. It gave me a much better workout than riding in a golf cart. Male 40


A pickleball racket because it’s my new fun sport. Female 56

Running shoes - to have the right shoe for the right activity can
make or break an activity - especially if you are trying it for the first time. Male 59

Sport related apparel. It is important because it will mark the beginning of meeting my fitness goals and weight loss journey. Female 47

My purchase of well-fit new running shoes with custom insoles from a “runner specialty store” was my most significant purchase because it jump-started my willingness to take up running, and I didn’t have to worry about pain from an ill-fitting shoe. Female 33


Knee braces for support. Male 52

Recovery supplements — it allowed me to feel less sore after a workout giving me more days to workout. Male 25

Foam roller— made me loosen my back and knots from stress. Female 39

Insoles for my shoes — helped me deal with pain I was having. Female 43

New backpack—better fit and usage. I am able to backpack longer without pain Male 33

Running/walking shoes—once we increased our walking due to Covid shutting things down, my feet were becoming more painful and tired. I realized I had been wearing one pair of shoes for both activities and it was ruining my feet. Female 28


Dumbbells— since I don’t have access to weights/a gym at the moment. Female 26

Tennis shoes and yoga mats—significant because they each enabled me to continue to work out in my home. Female 31

Bike trainer—to use with existing road bike that allowed me to do cardio workouts at home. Male 39

Yoga pants— since I have to exercise in my house. Female 44

True fitness treadmill— allowed indoor running. Male 40

The best fitness-related item I purchased in 2020 was to have bought a treadmill, that helped me to continue doing my exercise indoors without having to go out or risk having contact with people. Female 36


New running sneakers—to continue running through the pandemic. Female 52

Trail shoes—I can use them for trail running, for hiking and for winter icy runs. Female 44

Hiking boots—most significant because the time I spent outdoors on long duration events increased as I worked from home more allowing flexibility in work hours.
Male 51


Bikes for my kids—so we can ride as a family. Male 37

My bike—because it helped break up the monotony of run/walking. Male 48

Exercise bike—I can use it at anytime. Male 41

New mountain bike—there’s nothing better than new bike day. Male 45

Peloton bike—it allowed me to have access to cardio workouts that I did not have before. Also allows me to ride in any weather since I am Indoors. Female 21


Waterproof jacket—it’s a great windbreaker and actually keeps me dry when I’m hiking or running in the rain. Female 25

Hydration vest—it can either use water bottles or has a bladder pouch. Also has room for jell packs and additional clothing. Male 57

Yoga pants—because they fit perfectly. Female 38

Leggings that I actually wear, vs a drawer full of ones I don’t! Great fit, long lasting fabric. Female 27

Leggings that I actually wear, vs a drawer full of ones I don’t! Great fit, long lasting fabric. Female 27


My yoga mat! I didn’t realize how much I needed it until the pandemic hit. Female 26

Head lamp and lighted vest since we are lacking daylight. I live to be outside but want to see and be seen. Female 50

Face mask with room to breathe. Male 29

A Fitbit tracker. Really gives me insight on staying active and sleep patterns. I love it. Female 51

A step counter. It really helped me see exactly how much movement I get in a day even when I am not working out. Female 48

Kayak. I couldn’t kayak without one. Male 43

I purchased a new mountain bike and a few kettle bells. The kettle bells and local park replaced my need to go to the gym and the mountain bike I have only had a few weeks but my goal is to really “up my game” and skills with this new mountain bike as it is more forgiving on technical terrain and for downhill riding. Female 35


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42