Consumers are sticking with the tried and true when it comes to dressing for the elements this season. Across the board our survey results show that “weather protection,” “layering,” and a “waterproof/breathable shell” are what counts most for today’s active outdoor individuals. And 60 percent of survey takers said that hangtag information affects their purchasing decisions. Topics like eco-conscious were not high priority among our survey takers. Close to half of respondents had no idea if their winter workout essentials were made of recycled materials. And in an indication that consumers may be content with the textile status quo: Over half of survey takers said they do not plan to purchase a new jacket this season and will wear the same jacket they wore last year.
164 respondents, men and women
active in sports & outdoors, ages 18 to 60.