Do you approve of brands or retailers taking a stand on political issues?
I feel like if they take a stand and fight for issues that are important, it tells me the character of the people that work there. Male 48
I believe to put your money where your beliefs are so if a brand stands behind something that I believe in I will 100% support them. Female 31
Just as long as they are transparent. Male 32
Everyone has an opinion. I’m not going to discriminate against a quality product if they have an opinion. Just like I wouldn’t discriminate against a friend of their opinion differed from mine. Female 35
It doesn’t bother me that much. I think its OK for them to comment about environmental or energy politics as their products directly effect that. Male 35
Yes, we all should have the right to use whatever platforms we have available to use to promote what we believe in. If consumers’ alignment with the view impacts their purchasing decisions, then that’s just part of the deal. Female 50
Patagonia stands above everyone else and earns my respect for being not just about money. Male 41
I’ve realized that I’m voting with my dollars whenever I buy something, so whenever possible I like to support a brand that I believe perpetuates my same values in the world through manufacturing, activism, etc. Female 30
I don’t approve but it lets me know who to avoid. There is often a fine line between environmental issues and political issues which I understand. Male 38
I approve of people doing the right thing. Companies taking a stand on issues means, to me, that they are trying to appeal to the masses to get the masses to buy their product, and seems like a fairly cheap manipulation tactic and actually turns me off. I’m more impressed when I stumble across a company doing the right thing because it’s the right thing, and doing it quietly without a big show. Do that and I will buy from you forever. Like my Mom always said: your walk talks and your talk talks, but your walk talks louder than your talk talks. Female 38
I hate when companies get political. Male 25
Politics are politics and I really don’t let other people’s choices influence my decisions. I base my decisions on quality, fit and size. Male 50
I feel it unnecessary for companies to take a stance on politics. I feel that many times regardless of the topic it is a marketing ploy and reflects poorly. Female 30
I think brands should stick to doing what they do best! Female 27
Just make and sell goods please. Male 32
It’s too divisive, depending on the issue. Some things are “safe” to promote, but it’s a turn-off if they use their brand for an opinion I don’t share, and I’m not very open to wearing a brand whose beliefs I don’t share. Male 58
I like to know if a company I send money to uses the money for political reasons so I can decide if I need to take my business elsewhere. Male 23
There is no such thing as apolitical... Female 33
As economic drivers, companies that take political stances have the opportunity to create change. Female 30
Actions speak louder than words though.
Male 30
As long as it is in an effort for stewardship, environmental and relatable to their business model. Female 39
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