The one with which smart devices are compatible.

Wickening, stretch, keeps temperature of wearer.

Clothes that can connect with fitness apps to help track vitals and progress.

Adjusts to my temperature - if it’s cool outside, helps me stay warm. If it’s warm outside, helps me stay cool. Wicks water away so i feel dry - fabric does not feel ‘heavy’ as i work out.

Fabric material that performs a specific function.

Fabrics that track info and data about the user/environment.

Fabric with ability to monitor things like temperature and heart rate.

A material that is 0 maintenance, wicking, doesn’t shrink, doesn’t retain odor.

Fabrics technically designed for a purpose, like sweatproof, sunblocking, etc..

A fabric that doesn’t wrinkle easily or collect lint.

Fabrics that feel tailored to your fit and size.

Fancy technology with questionable results.

A way to track your fitness through your clothes.

Clothes that interact with technology.

Fabrics that react to what your body is doing.

Sounds like marketing baloney.

Fabric embedded with one or more devices to monitor HR, BP, sweat, body temp, etc..

Fabric that has the ability to respond based on the conditions.

Responsive to wearer through fit, material or function.

Moves with you.

It means moisture-wicking, warm-when-wet, light and durable and a bunch of other quasi-marketing terms.

Something that is wrinkle free and wicks sweat and can have electronics built in.

Fabrics which make the workout experience more pleasant (i.e. sweat-wicking fabrics).

Integrated with a technology -- whether it’s bacteria-resistant or, measuring biomarkers with a new technology.

Fabrics with some sort of sensor embedded in them.

I have never heard this term before.

Clothes with electronic gadgets in them.

Fabrics that have some sort of technology built in that interacts with smartphones.

That the fabric produces data that claim to measure the fabric’s effectiveness and I should want that data to make better decisions about what shirt to buy and wear.

Comments from previous buyers are generally helpful.

Word of mouth is the best, I think as most have put the product to the test and give unbiased feedback.

Reading reviews is the best source of info then asking friends who have the apparel.

I would use blogs and company websites. I feel many times that store associates are grossly under educated with products and are forced into a profit game of pushing certain products.

I don’t really shop for “smart fabrics” but I get a kick out of company ads trying to convince people they “need” the stuff, HA!

Friends could be a point of interest... then follow with the company website.

In general, I would rely on the company’s website to provide the information on the product, then glance at the customer reviews to see if the company’s claims are substantiated.

Well-educated sales associates can be a wealth of information.  

I try to seek neutral, unbiased opinions, usually from those who have similar activity patterns as me.

Advertising and friends usage are pretty much a split.  I also rely on In-Store sales associates but only after learning of and researching the product to a point where I go to shop.

Early adopter product reviews tend to have the best info.

YouTube reviews by other users.

At this point - word of mouth is probably best. I’m a bit skeptical that they are worth a premium so if a friend used them and loved them -I may give it a shot.

I mainly read articles on athletic wear on websites that cater to women, and exercise such as: Runners World, Womens’ Health, and Women’s Running.

Whatever Google chooses for me.

Online review sites and magazine articles.

Company websites and advertising are good for the positives, but typically blogs and friends are more balanced.  I find most of the time in store associated are not fully aware unless they have used a given product.