Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

Do you think the brand’s in-store packaging should mirror their strategies?

“The package is the first thing that you see. It can determine who and how many people purchase it. The packaging defines the product. If the product is eco-friendly, and that is something the brand represents, the packaging should be as well.” Female 36

“Yes, because it would counter-productive to show sustainability wrapped in plastic.” Female 48

“Yes. How will consumers know about the sustainability strategies if the packaging doesn’t reflect it?” Male 27

“Yes. No matter how eco friendly a brand claims to be I will not purchase the item if their packaging is made of plastic.” Female 30

“Yes, packaging should be hemp or biodegradable. Packaging is massively wasteful and builds up.” Male 27

“I absolutely believe that a brand’s packaging should mirror their strategies, because otherwise it would be hypocritical.” Female 22

“Packaging is nuts. I am blown away with how much crap is created to sell clothing and other goods. In-store is far less of a problem than online.” Male 35

“It bugs me when an ‘eco-friendly’ product is totally overpackaged. It seems hypocritical.” Female 28“Packaging is often super-wasteful. Companies should take this into consideration.” Female 40

“Yes, I like packaging that can be recycled, reused, or used on its own as a product.” Female 33

“How about eliminating packaging, and convince me of the dedication to sustainability. It’s ironic when ‘eco-friendliness’ is printed on single-use plastic packaging.” Female 38

“Yes. If they are trying to provide sustainable products, their packaging should reflect that and should not go outside those boundaries.” Male 38


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42