Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

If you purchase online, do you consider what the environmental effects are for the additional packaging, transportation and handling when making an eco-friendly purchase?

“I ordered a pair of sandals once that boasted the fact they were made from 100% recycled materials. The box they were shipped in was full of styrofoam packing peanuts and plastic air pillows to fill air space I assume. I wasn’t happy.” Female 48

“This is a good point and I really never thought of the difference between retail and online when it comes to packaging/transportation.” Male 52

“Every time it comes in the packaging from a retailer I have to figure out where I’m going to put the cardboard, what I’m going to do with the plastic wrap. It’s kind of a pain in the neck.” Female 41

Yes... but the convenience factor usually wins.” Female 29

“I don’t, but if I order something eco-friendly I’d like the package to be eco-friendly as well.” Female 31

“I generally do not let that impact my purchasing decision, but if I were to be making an eco-friendly purchase and they offered eco-friendly packaging, I would take that if there wasn’t a significant cost tome.” Male 30

“I hate how packages have so much extra, unnecessary stuff.”Female 35

“If I must purchase online, I purchase from companies I know use recycled shipping materials.” Female 30

“Not really. Most packaging is recyclable. I am happy when my stuff arrives in eco/sustainable packaging, but it’s not a deterrent if it’ snot.” Male 30

“Convenience and how fast the product will arrive are usually my main concerns.” Female 35

“It is often more eco-friendly to buy online than if I were to drive to a store to purchase.” Female 25

“I didn’t really think about that until now, so I will be more conscious of that.” Female 33

Quotes

How important is a “Made In America” product label in your decision making process?

SOMEWHAT IMPORTANT / 63%

“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27

VERY IMPORTANT / 22%

“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38

NOT IMPORTANT AT ALL / 22%

“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31

Quotes

Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42