Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

Would you appreciate a sales associate recommending a running safety related product if you were shopping for running footwear or apparel?

I think that recommendations for safety are great. There is zero harm that comes from getting a safety tip and it could have a very positive impact. Safety matters.
I would appreciate a sale associate letting me know anything of that nature. Male 39

It might be helpful to get this opinion and sanity check against my own research.  Male 54

I would definitely appreciate it, items like a rain jacket in the fall or socks when I buy shoes.  Male 22

Not unless I was asking about it. Male 47

I guess I wouldn’t mind personally. I think it could be taken the wrong way if it were a man talking to a woman or a white person talking to black person?  Female 35

I may not purchase, but knowing the options would always be appreciated.  Male 39

I appreciate the knowledge of different running products out there that can make me a better and safer runner.  Female 38

Safety is always important and maybe a new and innovative product would pique my interest but I tend to stay pretty well prepared, especially on long runs.  
Male 37

Most of the time all you hear about is the footwear and apparel, but nothing else, so it’s nice to hear about something else. Male 35

As long as they weren’t simply selling one brand and sounded like they had professional and personal knowledge on products.  Female 30

Maybe, as a woman a male telling me I need to be more safe may seem like I was being talked down to but woman to woman safety tips would be welcomed. Female 39

Ask quickly if we are interested, but don’t force it down our throats either.  Male 22

As a woman who runs solo and in the dark mornings occasionally I appreciate and take into consideration any new safety gear. Female 26

If it was done the right way. Usually easy to spot the difference between someone trying to add an impulse buy to your purchase and someone who genuinely wants you to have a better experience. Male 35

Maybe. It depends on if it felt gimmicky and fear-provoking for women.  Female 41

Safety is important and it’s hard to find the right products to match the individual. Female 30

I dislike suggestions on things I’m not asking about. As someone who goes into a store typically with an idea of what I’m looking for in mind, I don’t want to be distracted from that. It also would make me feel self-conscious like I look like a target.  Female 29

It could slip my mind about the external factors of running if I am only there to buy the product in which I initially went [to the store] as well as an opportunity to see what is being used for safety.  Male 37

If it was relevant to the type of running I do and if it was not excessively priced. Female 29

Yes, I absolutely do. Sales Associates are usually very knowledgeable about the products they sell. They know the safest and newest products out at the moment. Female 26

Yes, sometimes things don’t occur to us generally or we don’t know that a particular kind of safety equipment exists. So, it will be nice if I can be introduced to those by sales associates.  Female 35I don’t put a lot of value in what sales people suggest.  Male 43

Anything I can to do keep myself safe while running. I have a friend who was hit while he was out running.  Male 44

I am always interested in ways to keep myself more safe during my runs.  Female 39

I actually rely on the staff of the stores to recommend gear. They usually have actually tried it. Male 46


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42