Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

Will you feel comfortable sitting face-to-face, getting your feet measured and having help trying on shoes?

“As long as the associate had a mask and a new pair of gloves on.” Female, 26

“I will feel comfortable enough once the restrictions are lifted,” Female, 54

“I trust my local stores and consider their employees friends.” Male, 45

“In about 3 weeks to a month, I’ll feel comfortable sitting face-to-face with someone.” Female, 29

“After restrictions are lifted, I would be okay with a sit-and-fit. Today, with restrictions, I would feel better with an online chat for suggested fit and a option to return or exchange.” Female, 50

“I’m sorry, but I will not become a germaphobe. We can’t let this change us.” Male, 45

“Likely not. I’ve loved the local run specialty stores offering virtual fittings, and would absolutely support that tech moving forward.” Male, 39

“As long as the associate doesn’t appear to be sick, I will feel fine with it.” Male, 31

“Once the hype dies down and cases aren’t spreading as rapidly, I will feel safe with this option again.” Female, 28

“I didn’t sit-and-fit before the virus; I won’t sit-and-fit after.” Female 48

“So long as companies are taking necessary safety measures to ensure employees and customers are practicing good health measures, I will feel comfortable continuing my support of independent stores.” Male, 27

“Retail employees should be aware of proper etiquette when providing service. Ask from a safe distance if the customer needs assistance. Clarify if it would be ok to measure, fit, and assist in trying on shoes. Wear gloves when handling boxes. When in close proximity, don a mask. The store that provides this kind of service will be the most successful.” Male, 58

“Not really sure about this quite yet. I would like to try on my shoes — just maybe not have someone do that for me.” Female, 58


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42