Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

What does a person's shoes say about them?

“Style — whether they care about how they look.” Male, 29

“Shoes can show the responsibility level of an individual, how hard one works and even what may be important to the wearer!”  Female, 49

“Uncomfortable feet set the mood for the day.” Female, 44

“How professional they are, how well- styled they are and what they can afford.” Female, 25

“I don’t care what they say as long as they are comfortable and somewhat modern.” Female, 37

“Nothing.” Female, 32

“Everything.” Female, 40

“It reflects professionalism in the workplace. Outside of work, a person’s footwear reflects their personality. For example, shoes that are scuffed or worn reflect someone who may not care, athletic shoes suggest an active person, very high heels reflect someone more caught up in appearances versus comfort or practicality.” Female, 51

“Depends on the dress code. But nice shoes stand out, which in my opinion make people more outgoing and confident.” Female, 34

“A person’s shoes makes a loud statement about who they are and what kind of life they lead.”  Female, 39

“Mine say my feet are comfortable and stylish.” Female, 60

“It tells others whether or not they are seeking their approval.” Male, 37

“I’m a strong believer that shoes show a certain character, even in my field of work. Dirty shoes show a strong work character.” Female, 50

“It shows their personal style even when [their] clothes cannot.” Female, 30

“I think you can tell how a person approaches life by how they treat their footwear. Those with clean, well-maintained footwear seem to be go-getters and hard workers. Those with run-down, neglected footwear seem to be the ones who take short cuts and don’t care about customer service as much.” Female, 52

“A person’s shoes can tie a whole outfit together. It can make or break a first impression.” Female, 20

“What they do for work, how hard they work, [and] if they care about their safety or appearance.” Male, 51

“I don’t judge people by their shoes. If it’s comfortable to be on your feet all day, wear what you want.” Female, 42

“Their shoes most often reflect their personality: Someone who wears very expensive dress shoes consistently is not likely to be someone who would [get] their hands dirty at a moment’s notice, while someone who wears athletic shoes is seen as more adaptable and up for anything.” Female, 45

“They have to be clean and shined. It says a lot about how you care about yourself. You cannot have a great outfit and ugly shoes.” Female, 51

“If the style is a mismatch for the rest of one’s attire, it could speak of indifference or over-concern.” Male, 54

“I think it usually tells you if they prefer comfort over style, if they’re a risk-taker or like to stick to the same things.” Female, 40

“I would say they reflect your overall persona. Being a runner, I like comfort and function since I have a casual dress code. I’m also a more casual personality, and my shoes reflect that.” Male, 38

“They say EVERYTHING!! Shoes tell someone a lot about your attitude and interests.” Female, 31“It describes their personality more than you would expect.” Male, 30

“Work shoes are for work. Anything else speaks to your style.” Male, 42

“A person’s shoes say a lot about the look they’re going for. If you’re wearing business casual with sneakers or scuffed-up shoes, it doesn’t seem like you’re trying to be as polished and it makes the entire aesthetic a lot less formal.” Female, 28

“Shoes say a lot about a person’s style and their personality. I look at people’s feet a lot. I always want my shoes to coordinate with the rest of my outfit.”  Male,27


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42