Surveys by Publications:
Footwear Insight Textile Insight Outdoor Insight

What services would make you feel more comfortable shopping at your favorite footwear store?

“Acknowledgement of the risk [and] assurance that things are being cleaned.” Male, 44

“Keep[ing] everyone apart [and] clean[ing] shoes if you try on and don’t buy.” Female, 25

“[A] temperature check at the entrance door would be beneficial, too.” Male, 30

“A clean atmosphere with everyone respecting social distancing.” Male, 29

“Return policy information.” Female, 36

“Ensure there is hand sanitizer for customers. Have associates bring shoes to customers instead of customers going through the merchandise.” Female, 51

“Just go back to the way it was. I’m comfortable with not wearing a mask and being around people.” Male, 47

“Hand sanitizer and sanitizer wipes available [and] Plexiglas shield at checkout.” Female, 41

“Make sure disposable socks are available for people trying on shoes.” Male, 36

“Maybe designated hours for seniors and high-risk [shoppers].” Female, 43

“Limitations on trying on shoes.” Male, 32

“I am fine as it is. I don’t like wearing a mask and can’t wait for it to be done with.” Female, 22

“Treating customers with respect and not like we are carrying diseases.” Female, 36

“Stop hosting massive group runs with zero precautions.” Female, 40

“Instructions on keeping distance in lines. Automatic door that don’t need to be touched.” Male, 33

“More cleaning, less customers.”
Female, 38“Gloves when trying shoes on.”Male, 26

“Free delivery and returns. You have to try on shoes: There is no getting around it.” Female, 55


How important is a “Made In America” product label in your decision making process?


“I prefer to buy American but knowing that many products are sourced elsewhere and only assembled in the US has decreased my interest in shopping this way.” Male / 30

“Love to support local companies, but not a decisive factor in my decision-making.” Male / 28

“If it is comparably priced to a product that isn’t made in USA, I’ll pick the one made in USA.”
Female / 36

“While Made in America is nice to know, price is also important.” Female / 37

“More importantly would be what state it is made in. Made in America feels quite general.” Male / 27

“It is more important when purchasing items online. If I can determine quality (and fit) for a product in a brick-and-mortar store, where it is made does not matter.” Female / 45

“The assumption is a USA made product will be quality but that does not always hold true.” Male / 28

“As long as the company treats their employees fair, it doesn’t matter what country it comes from.” Female / 30

“I generally do not think about where a product is made before grabbing it, but if I happen to notice two products side-by-side and one clearly states that it’s made in the USA, I’ll get that one, depending on the price difference.” Male / 27


“I prefer Made in America to help our own economy grow and because I believe our quality is second to none.” Male / 31

“It will be the decider between two similar items.” Male / 18

Because we make a good quality products Female / 39

“I enjoy most when a product is made here in the U.S. We have all the resources and talent.” Male / 38

“Giving back to American is very important to me.” Female / 38


“There is no clear benefit to ‘Made in America’where product quality is concerned, and price is usually higher regardless.” Male / 32

“I’m more concerned about the brand than where it’s made.” Female / 37

“Things made in America are usually more expensive and not always better quality.” Female / 29

“Great quality products are made [all over] the world. I would love to keep the money in the American economy because I live here but it would not affect my decision to purchase a product.” Male / 31


Do you relate the concern about plastics to your wardrobe products made with polyester?

YES / 34%

“I recently washed a sweater then dried it by mistake. The way it feels and ‘sounds’ makes me wonder what it really is!” Female / 49

“Natural items sound better.” Female / 56

“I do know this is a bi-product, but its synthetic nature outweighs the plastic concern.” Male / 38

“I worry about toxins in all areas of the environment, including my clothes!” Female / 48

“I try and limit plastics both in my housewares and my clothing (like polyester) as they can harm sea-life.” Male / 31

NO / 66%

“I’ve never thought of this before. I think I should.” Female / 41

“I had not considered that before, but it’s a good point that probably gets overlooked due to water bottles and grocery bags getting most of the press.” Male / 30

“I hadn’t thought about clothing being part of the growing plastic accumulation on our planet.” Male / 41

“I haven’t yet, however after reading this question I will be.” Female / 38

“I never really thought about plastic being in polyester. That’s a really great question.” Male / 29

“I’ve never really thought about that to be honest since polyester is so ingrained in the outdoor community.  This is something I’m going to have to research more.” Male / 42