
The survey, conducted by MESH01, included 155 respondents, active men and women, ages 18 to 60.
I usually choose between brands I know and brands I have tried in the past. The brands I have been happy with in the past are typically my “go tos.” Male, 45
I look at all the new products that are available. Female, 44
I go in with a specific idea of what I want in a shoe, such as use, occasion, style, color, etc. Female, 35
If I find a pair that catches my eye and they fit comfortably, I will buy them. Female, 32
I look for what fits, then brand. Male, 24
Depends on what type of footwear I’m looking for. Sandals or dresswear I change. Sneakers, I tend to stick to brands I know are good for me because I have wide feet and a high arch. Female, 29
I usually go in with a kind of shoe that I am going to buy for that particular reason. For hiking, I usually go with a bright-colored waterproof style with ankle support. If there is another shoe that catches my eye, I will inquire about it. Female, 28
I am always on the lookout for trendy new footwear, even if it is a different brand than I normally purchase. Female, 28
I never look for a specific brand — I look for what catches my eye. Female, 22
If I order online, I prefer brands I already know. When I go into a store for shoes, I’ll try on what they have in the store. Male, 23
I am open to new brands if the price-value ratio is favorable. Female, 52
Sometimes I’m looking for a specific type of shoe that I have seen in ads. Female, 32
I have considered other brands when an associate or other knowledgeable person makes a recommendation that seems appropriate. Male, 37
If I see something that catches my eye on display, chances are I’ll try it on! If I like it, I’ll purchase. Female, 30
If my friends or social media sites recommend or mention a brand that they are very proud of, I am going to look into it. Female, 28
If an associate thinks it’s a good fit (mostly with running shoes). Male, 30
Seeing it on display is what makes me try it. I see it and I like it, so I buy it. Female, 22
I pay attention to advertising and displays, but the thing that is most influential is a recommendation from a friend or family member. Female, 28
If a sales associate pushes a particular brand and its pricing is reasonable, I will buy it to try out. Female, 36
If I hear from a friend about a specific brand, I will look into it, otherwise I’ll browse the store. Female, 42
Because all feet are different, seeing and trying a new brand myself is the best way to see if it is worth purchasing. Male, 27
I don’t look for particular brands, but I do like to experiment with new designs and styles. What I see on display is usually what convinces me to try it on, and the feel is what convinces me to buy. Female, 30
I have a shoe addiction! Just because I look for comfort doesn’t mean I don’t look for fun and “pretty.” Female, 47
Too many to count. Female, 28
I buy a lot of shoes and do a lot of activities to know good shoes when I see them. Male, 29
I like a wide selection of shoes. Female, 22
I love shoes. If they are comfortable, I buy them. Female, 48
I have a shoe addiction! Just because I look for comfort doesn’t mean I don’t look for fun and “pretty.” Female, 47
Too many to count. Female, 28
I buy a lot of shoes and do a lot of activities to know good shoes when I see them. Male, 29
I like a wide selection of shoes. Female, 22