Key Take Aways - Sports & Footwear Apparel
Style is important to consumers, but make no mistake, when it comes to active apparel and footwear, performance is exceedingly important, too. And when consumers buy activity-specific footwear, they are planning to wear it for both casual and athletic purposes. These findings and more exclusive insight come via a survey of more than 100 consumers conducted for Sportstyle by MESH01. Respondents let us know where they shop and why, and what criteria they base their active apparel and footwear purchasing decisions on. Nearly 70 percent of respondents told us that they wear their sports apparel and footwear equally for sports activity and casual wear.
How I wear
I wear my sports apparel and footwear for its specific end use, sport activity only.
I wear my sports apparel and footwear equally between my sports activity and non-sports related activities.
I wear my sports apparel and footwear primarily for non-sports related activities.
I tend to be brand specific from head-to-toe.
The brands I purchase are performance based.
The brands I purchase are more of a statement about what they say about me rather than how they perform.
Where I Shop
Where do you shop primarily for sports apparel and footwear?
I shop for my apparel in one store, and footwear or gear in another.
Which answer best describes how you shop?
Most important criteria when shopping in stores?
Most important criteria when shopping online?
If you shop in store and don’t find what you want, what do you do?