Surveys by Publications:
Footwear InsightTextile InsightOutdoor InsightSports InsightSportstyle
Customers love spring shoes — and they’re actively looking for new options. That’s the takeaway from our latest survey with MESH01. We asked 155 active men and women between 18 and 60 about their warm-weather shopping habits, and almost 90 percent of them said they are actively looking for new brands at least some of the times they’re shopping — and 23 percent of them said they’re on the hunt for new labels every single time they shop. What’s more, the field was evenly split when it came to purchasing intention: Half of our respondents said they had a brand in mind when they set out to shop, but half didn’t. So how to get them interested in your latest and greatest? It all comes down to the in-store experience. The biggest driver of consumer willingness to try a new style was seeing the shoe on display in-store: 41 percent of respondents said it was their major motivator, even trumping a friend’s recommendation.  
The survey, conducted by MESH01, included 155 respondents, active men and women, ages 18 to 60.
Do You Have A favorite Footwear Brand?
When you go to a store to buy footwear, do you go with a specific brand in mind?

I usually choose between brands I know and brands I have tried in the past. The brands I have been happy with in the past are typically my “go tos.” Male, 45

I look at all the new products that are available. Female, 44

I go in with a specific idea of what I want in a shoe, such as use, occasion, style, color, etc. Female, 35

If I find a pair that catches my eye and they fit comfortably, I will buy them. Female, 32

I look for what fits, then brand. Male, 24

Depends on what type of footwear I’m looking for. Sandals or dresswear I change. Sneakers, I tend to stick to brands I know are good for me because I have wide feet and a high arch. Female, 29

I usually go in with a kind of shoe that I am going to buy for that particular reason. For hiking, I usually go with a bright-colored waterproof style with ankle support. If there is another shoe that catches my eye, I will inquire about it. Female, 28

I am always on the lookout for trendy new footwear, even if it is a different brand than I normally purchase. Female, 28

I never look for a specific brand — I look for what catches my eye. Female, 22

If I order online, I prefer brands I already know. When I go into a store for shoes, I’ll try on what they have in the store. Male, 23

I am open to new brands if the price-value ratio is favorable. Female, 52

Sometimes I’m looking for a specific type of shoe that I have seen in ads. Female, 32

How often do you look for new brands when you shop for footwear versus brands you are already loyal to?
What makes you try new footwear brands that you have never purchased before?

I have considered other brands when an associate or other knowledgeable person makes a recommendation that seems appropriate. Male, 37

If I see something that catches my eye on display, chances are I’ll try it on! If I like it, I’ll purchase. Female, 30

If my friends or social media sites recommend or mention a brand that they are very proud of, I am going to look into it. Female, 28

If an associate thinks it’s a good fit (mostly with running shoes). Male, 30

Seeing it on display is what makes me try it. I see it and I like it, so I buy it. Female, 22

I pay attention to advertising and displays, but the thing that is most influential is a recommendation from a friend or family member. Female, 28

If a sales associate pushes a particular brand and its pricing is reasonable, I will buy it to try out. Female, 36

If I hear from a friend about a specific brand, I will look into it, otherwise I’ll browse the store. Female, 42

Because all feet are different, seeing and trying a new brand myself is the best way to see if it is worth purchasing. Male, 27

I don’t look for particular brands, but I do like to experiment with new designs and styles. What I see on display is usually what convinces me to try it on, and the feel is what convinces me to buy. Female, 30

How many brands are represented in your closet?
Comments from the 15%  who answered “More than 10”

I have a shoe addiction! Just because I look for comfort doesn’t mean I don’t look for fun and “pretty.” Female, 47

Too many to count. Female, 28

I buy a lot of shoes and do a lot of activities to know good shoes when I see them. Male, 29

I like a wide selection of shoes. Female, 22

I love shoes. If they are comfortable, I buy them. Female, 48

I have a shoe addiction! Just because I look for comfort doesn’t mean I don’t look for fun and “pretty.” Female, 47

Too many to count. Female, 28

I buy a lot of shoes and do a lot of activities to know good shoes when I see them. Male, 29

I like a wide selection of shoes. Female, 22

Have you, or will you be buying footwear for the spring/summer season this year?
What attributes are most important to you in summer footwear?
When do you start buying for the spring/summer season?
When shopping in your favorite footwear store, have you ever purchased any additional items in that store?
What is your biggest concern when buying children’s footwear?

“Price is our major concern — [our kids] are young enough they will outgrow them before they ruin even a cheap pair of shoes.” Female / 35

“Width and comfort. Just because a child is a child does not mean they do not need a comfortable shoe. Most younger children have wider feet... This seems to be an issue.” Male / 34

“That they will perform for the purposes intended. Waterproof for rain boots, warmth for winter/snow boots, comfort and flexibility for sneakers, cleats, etc.” Female / 47

“Will they last? My boys are
rough on shoes. Sneakers, skateboard shoes and snow boots all seem to take a real beating.” Male / 39

“That the shoe itself is not cheaply made, affecting the development of their feet and negatively impacting their walking. Quality shoes are extremely important and something I will always pay more for.”
Female / 37

“Ensuring they support their growing feet.” Female / 35

“Cost. Children grow out of things pretty quickly. Plus, my kids are hard on their shoes. I’m lucky if the shoes last six months.” Male / 45

“That they will hurt my child’s feet.” Female / 31

“That they will fall apart too easily. Having two boys, if the shoe falls apart just days after buying them, I am disappointed.” Female / 33

“Scuffing on the toes.” Female / 35

“My no. 1 concern is durability. I want to make sure they outgrow the shoe, not have the shoe broke down soon after I purchase them.”
Male / 29

“That the shoes are good quality.” Female / 24

“That the shoe is comfortable, because if your child doesn’t like the way the shoe feels they won’t wear it.” Female / 32

“Fit and ease of putting on.”
Female / 32

“That they are durable and breathable. Little feet tend to get smelly!” Female / 49

“Fits well and appeals to the child.” Male / 34

“That the shoes may not be very comfortable for any child when they are walking or wearing them.” Female / 38

“That the quality of the shoe matches the price.” Female / 43

“The size not being the right fit.”  Male / 26


“When you buy name brand products at higher cost (especially those you’ve had previously good experiences/long lasting), you don’t expect to waste time returning them.” Male / 41

“The return process was easy and the clerk was great, but I really dislike returning items in general. I feel like it is a waste of time for me and I know it isn’t good for the retailer I bought the product from.” Female / 43

What does the term “vegan-friendly” mean to you in terms of footwear?

“No animal products are used in the product or manufacture process.” Female / 34

“In no step of the production process (R&D, manufacturing, etc.) have animals been involved. All materials are synthetic or natural fibers chosen and harvested so that they do not take away from the animals’/insects’ natural environment. I believe it is a statement that people are trying to convey about their views of the world. It is a positive statement for sure.” Male / 34

“Nothing in terms of footwear. I'll buy a quality shoe and won't look at the fine print of ‘vegan friendly.’" Female / 44

“Vegan friendly means that the people who made the product support the vegan lifestyle as well as other healthy lifestyles.” Female / 32

“Footwear that contains no products that have been derived from any living creature up to and including dyes and that the materials have had no type of animal testing performed up to and including dyes and other chemicals.” Female / 37

“It sounds like a marketing gimmick.” Male / 32

“This would mean that it does not have any animal products in it. To me this would mean the company is marketing more toward vegans.” Female / 37

It means that it will simply have a higher price point.” Male / 36

“Earth friendly.” Female / 34

“Free from any animal fur, skin, testing. No leather.” Female / 28

“Vegan is a food thing. This makes no sense to me as someone skeptical of many vegan claims. I guess I kind of understand what is meant by it, but I’d immediately write the brand off as being too weird for me.” Male / 30

“Sandals, cheaply made shoes, not durable.”  
Male / 27

“Vegan-friendly footwear means that the materials used to make the products, at no point in production, included animal-derived products and did not require animal testing.” Female /34

“I think it's nonsense. If something is made from man-made materials, I would expect it to be free of animal materials and product. It is just like fruit being labeled gluten free.” Female / 52

“I would assume it is made in a way that complies with vegan standards.” Female / 44

“Weird but cool.” Male / 32